Phone Clones: Authenticity Work in the Transnational Service Economy by Kiran Mirchandani from Cambridge University Press (India).
In Phone Clones, Kiran Mirchandani explores the experiences of the men and women who work in Indian call centers through one hundred interviews with workers in Bangalore, Delhi, and Pune. As capital crosses national borders, colonial histories and racial hierarchies become inextricably intertwined.
As a result, call center workers in India need to imagine themselves in the eyes of their Western clients – to represent themselves both as foreign workers who do not threaten Western jobs and as being ‘just like’ their customers in the West.
In conversation with Western clients, Indian customer service agents proclaim their legitimacy, an effort Mirchandani calls ‘authenticity work’, which involves establishing familiarity in light of expectations of difference. In their daily interactions with customers, managers and trainers, Indian call center workers reflect a complex interplay of colonial histories, gender practices, class relations, and national interests.
Rs. 695, in hardback, 188 pages, ISBN: 9789382264866, Sales Restriction: Sale In SAARC Countries Only
Urdu Literature and Journalism: Critical Perspectives by Shafey Kidwai from Cambridge University Press (India).
Notwithstanding widespread adulation for the creative dexterity of writers like Meer, Ghalib, Premchand, Manto, Firaq and Shaharyar. Urdu literature has often been viewed as inordinately influenced by emotionalism. Urdu Literature and Journalism, comprising well-focused and cogently-argued essays, works out a new perspective on Urdu literature.
The author weaves different strands of thoughts and new theoretical discourses reflected in various genres of literature to produce a kaleidoscopic portrait of contemporary Urdu literature. By analyzing the texts of famous Urdu writers in tautly-rendered poised prose, the book offers an alternative vision of our lived reality.
The book also includes essays on Urdu journalism, tracing its history and development in pre- and post-Partition India. The contribution of Urdu journalism to the freedom struggle of India and its influence on the First War of Independence have been made clear through these essays. However, the contention of the author is to make it clear to the readers that Urdu journalism is more than just ‘protest journalism’ – a term which, he thinks, has been wrongly attached to Urdu periodicals.
Rs. 495, in hardback, 204 pages, ISBN: 9789382993773