Everything I Ever Needed to Know About Economics I Learned from Online Dating

Everything I Ever Needed to Know About Economics I Learned from Online Dating by Paul Oyer from Harvard Business School Publishing.

It wasn't until Paul Oyer began thinking about dating again after his separation that he realized how the rise of the internet and his becoming an economist were related. The internet had not only created Facebook, eBay and Amazon, it has also transformed the dating scene. Dating, Oyer argues, is all economics. For the last twenty years, he's spent at least some of almost every day analyzing markets and suddenly he was thrust into one of the most interesting markets there is. His training as an economist and his stumbling as a new dater give Oyer the expertise to show just how modern economics works.

Oyer will use his own experiences and those of millions of users of online dating platforms to make the connection between microeconomics and the vagaries of dating clear and he'll do so in a style that's fun and provocative. Match.com, eHarmony and OKCupid, it turns out, are no different from eBay or Monster.com or other markets. On all these sites, people come together trying to find matches. It's just that we never think of them that way. Oyer, a tech oriented economist from Stanford, will cover topics like search, signaling and cheap talk, adverse selection, statistical discrimination, thick markets, network externalities and repeated games.

While these ideas are driving the behavior of online dating participants every day, they are also central to how any other market works and should be central to how business people at every level analyze their business interactions. While the book may help some readers find online love, understanding these ideas will make anyone better at understanding how economics works.

In our Management Studies section, Rs. 995, in hardback, viii+256 pages, ISBN: 9781422191651

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