Blind Spot

Blind Spot: Hidden Biases Of Good People by Mahzarin R. Banaji And Anthony G. Greenwald from Penguin Books India.

I know my own mind. I am able to assess others in a fair and accurate way. Blindspot is the authors metaphor for the portion of the mind that houses hidden biases. Writing with simplicity and verve, Banaji and Greenwald question the extent to which our perceptions of social groupswithout our awareness or conscious controlshape our likes and dislikes and our judgments about peoples character, abilities and potential.

In Blindspot, the authors reveal hidden biases through handson experience with the Implicit Association Test, a method that has revolutionized the way scientists learn about the human mind and that gives us a glimpse into what lies within the metaphoric blindspot.

The good people in the title are the many people who strive to align their behavior with their intentions. The aim of Blindspot is to explain the science in plain enough language to help wellintentioned people achieve that alignment.

In our Literature section, Rs. 599, in hardcover, 272 pages, ISBN: 9780670086764