Yehi hai Wrong Choice! Baby...

frontpage, based in Kolkata, is an independent publishing house. The niche they occupy is in "pioneering a distinctive approach to excel in publishing critical debates". One can't help having the feeling that they are in the right place at the right time.

THE REAL THING: Coke’s Bumpy Ride through India by Nantoo Banerjee is their new publication, that "combines an insider’s knowledge with a reporter’s detachment and is a ‘must read’ for plumbing the depths of contemporary corporate ethics.

Coca-Cola is an American icon and the world’s largest brand. Considered a torchbearer of American capitalism across the world, it has as many critics and admirers around the globe. Written by an eminent financial and business journalist, this book chronicles the soft drink giant’s troubled business expansion in the sub-continent. Entering India in 1991 after a 14-year exile, Coke’s subsequent policies and practices have been mired in controversy. The pesticides in colas, the closure of the company’s Kerala plant following its exposé as a groundwater guzzler, and the company’s constant fight with environmentalists, social activists and the government
provided the impetus for writing this book. "

The author, Nantoo Banerjee is a journalist (The Indian Express, The Times of India, Business Standard, The Financial Express and The Telegraph) who spent some time on the other side of the fence, working at Coca-Cola India, first as a consultant and later as Director, Public Affairs & Communications.

In our General Books section, paperback, 266 pages, Rs 395. ISBN: 9788190358057