Page 3 people...

I confess to having been an avid reader of Neeta's Natter in Stardust... and to spending more than a little time on the more lurid stories that adorn the Supplements of the daily paper that I get... And now there is a book to analyse just what makes many of us this way...

Sage's new title, Seeing Stars: Spectacle, Society and Celebrity Culture by Pramod K Nayar who teaches at the University of Hyderabad "delves into various aspects of celebrity culture - from the making of celebrity charisma to celebrity scandals and the consumption of celebrities by the masses. Beginning with Indian film celebrities of the early 1990s, the book demonstrates how celebrities are manufactured, packaged and sold to adoring audiences that are always thirsty for spectacles that pique their imagination and dazzle their lives.

A first-of-its-kind study of celebrity and ‘Page 3’ culture in India, the book explores `celebrity ecology` in order to understand the processes that transform a celebrity into a ‘consumer product’. Drawing upon examples from sports, Bollywood, TV contests, politics, as well as global stars, the book deals with issues of power, ideology and economy, the role of media, fans and fandom, audience psyche, audience-celebrity relations and celebrity iconography."

In our Media section, and also in Film, and Culture. In paperback, 220 pages. Rs 295. ISBN: 9788178299075

Comments